Practical articles on SEO and analytics for reglar business owners

What Is WHOIS and What Does It Tell You?

WHOIS sounds technical, but the idea is simple. It is a way to look up public information connected to a domain name and get a clearer picture of who registered it

HTTP vs HTTPS: What Website Owners Should Know

A practical explainer on why HTTPS matters, how redirects should work, and what can go wrong when a site mixes secure and non-secure versions.

• Strong fit with your redirect discussions
• Useful for trust and technical education
• Natural support content for branded traffic

Why Your Website Is Not Showing Up on Google

A high-value article covering indexing, crawlability, thin content, noindex mistakes, redirects, weak internal linking, and why some pages never gain traction.

• Highly relevant to your audience
• Lets you explain common site issues clearly
• Strong bridge into your broader platform value

Common SEO Mistakes Small Business Websites Make

An evergreen article for business owners covering weak titles, missing metadata, thin pages, broken links, poor internal linking, duplicate pages, and ignored technical issues.

• Broad enough to attract attention
• Specific enough to be useful
• Pairs well with your site-checking platform

What a Website Audit Actually Checks

One of the best support articles for your brand. It gives you a natural way to explain the kinds of checks your platform runs and why those checks matter.

• Very close to your real offer
• Good internal link target from About and homepage
• Strong support content for conversions and trust